This new four star hotel is designed for the mid-upper priced Starwood Aloft brand, targeting the growing number of mid-market travellers. With over 230 guest rooms, it will provide much needed hotel accommodation in West London. The project is located within the First Central development, on a challenging site adjoining the designated HS2 rail link and on the boundary of two planning authorities, London boroughs of Brent and Ealing. Working closely with the client and masterplan team, pla developed a design which was granted full planning permission from both authorities and with the support of the GLA.

Front of house interior design: Twenty2Degrees.